Live chat has become a vital tool for businesses looking at how to increase conversion rates and revenue. It provides help from experts within seconds, saving you time on hold or waiting in traffic.
Many companies have already tried using chat solutions to increase leads and save on customer service and already know the edge it provides. However, it is always worth repeating: most businesses do not see the benefits right away.
There are countless ways to boost your site’s conversion rate. But, if you want the best results and to keep customers happy, we recommend trying these five strategies:
5 Ways to Increase Conversion Rates with Live Chat Support:
To make your CX worthwhile, we bring these five effective strategies that will make the game easier for your company:
- Direct Your Prospects
- Adopt a Proactive Approach
- Make the Experience User-friendly
- Facilitate Users on Active Pages
- Conduct Online Surveys
1. Direct Your Prospects:
The reason for the high rating of live chat is because of its low cost and easy accessibility. Anyone can use it, from salespeople who want to help with an order to customer support representatives looking at different solutions. It brings everything to one place, saving both agent and user from all the hassle.
The goal of your website is to provide a seamless user experience. One way you can do this without running into any snags or issues is by optimizing your website with chat support. It is a great idea to focus on the web pages that prompt most customer queries and concerns. Not only does it help in issue resolution, but it also prevents them from happening in the first place.
2. Adopt a Proactive Approach:
Confusion is a huge put-off for customers. If your website or app seems unclear, it might lose out on potential business because people will not want to invest time into something they cannot fully trust.
To help your support team understand what users are doing on the website, you can track their behavior and use that information to start chats with them. For instance, if they have been browsing for 30 seconds or more, then ask whether something specific is bothering them or if they want help with a particular thing. This saves time because we know where our customers need the most assistance.
You can increase conversion rates with live chat on your site. Try it out by adding an interactive chat button to the checkout page. Not only will this make things easier for visitors, but you will also see that more than 75% of people make a purchase when they do not have to go back and forth between web pages.
3. Make the Experience User-friendly:
Have you ever tried to get in touch with a company only to find out their communication channel is not working? This is an issue that really gets under your skin. Luckily there are ways around it.
Helping your customers with any question, no matter how small or large, will make them feel valued and appreciated. Do not let the opportunities to provide real-time assistance slip past. If you offer this option only on one channel, such as only on the website but not on the mobile app, then it is likely that a significant percentage will go elsewhere for their needs. Many people want to connect with someone quickly, and you need to be faster than them.
As more than 70% of users use smartphones, your mobile live chat experience needs to be simple so customers can use it easily. You should also focus on providing features rather than just offering basic support as many companies do nowadays. Most consumers use smartphones, and you need to optimize your app and social media pages with live chat support to increase conversion rates.
4. Facilitate Users on Active Pages:
The cost of implementing live chat on every single page could be too much for some businesses, and it is not a viable option. Improve your website’s navigation and overall user experience by adding live chat functionality to the pages required.
Live chat is a great way to provide customer service for your business, but only if used wisely. It should be limited to select pages with frequent questions or where people often face problems.
You can use it on product or pricing pages. You can also integrate it on account management and preference, user panel, dashboard, and such essential web pages.
On the other hand, targeting based on user segment can be an effective way to reach only the customers you want. For example, some companies may choose not to advertise their product or service in other industries and only show promotions for a specific target audience. If you want to be successful, then it only makes sense that your marketing is tailored for the right audience.
5. Conduct Online Surveys:
The terrible part about using a support tool is to repeat yourself. That is why you must consider offering pre-chat surveys where customers fill out basic information before connecting with a rep. This way, both parties can save time at the moment as well as make sure that future interactions go much more smoothly.
It is essential to make sure that your CSR has all the information they require before helping a client. This way, you can provide them with details and knowledge about their problem, so it does not take long to find a solution.
Giving live chat the ability to share data with other channels is one way your company can improve customer service. With this feature, you can store all of a customer’s interactions and assist them in real-time during any future conversations.
With a support strategy, you can keep your users happy and provide the same experience across all channels. It is also essential to maintain your CX across multiple platforms so your quality stays intact.
To Sum Up:
The customer experience is vital to retaining your existing customers and potentially attracting new ones. By creating a great atmosphere on the website, you can make visitors feel valued and increase satisfaction which will translate into higher conversions. Live chat is an effective tool for many businesses, but it is often underutilized. People choose to communicate via live chat to get immediate feedback and satisfaction.
You can increase conversion rates by using chat where it is most appropriate. As chatbot technology becomes more advanced, it is essential to remember that you still need a human-like tone. Hire Outsource Live Chats services to see incredible conversion at a minimal cost. We provide agents that are proficient in customer management and bring sales without any hiccups. You can explore our website to learn about the different services we offer. You can also customize the service to your liking.
Chat support is a fantastic way to engage with customers on their level, show that you understand how they feel, and make everything smooth for them. Back-end tools will help your team provide quality service while also making things simpler behind the scenes so everyone can enjoy using them without any hassles or complications.